MEDIA HYPE
Has anyone noticed the sudden abundance of media coverage of the real estate market? It’s like 0-60 in 4 seconds!! It is critical to remember several things when you hear or read Realty “Propaganda’! This happens every year as things are just getting rolling.
YOU MUST KNOW
1-Comments are always Extreme otherwise who is going to pay attention. Exaggeration, Up or down is common so don?t think its gospel.
1A-Only extreme sells and that is the financial mercenary motivation behind most views you see or hear.
2-Opinions you hear are just that, carefully crafted and usually originate from a single source.
3-Look for point/counter point info as you must hear balanced views as most contain elements of truth.
4-Many creators/authors of these articles have massive egos and ‘smarter than thou’ attitudes so it’s about showing off. Often this eclipses the actual facts of the matter.
5-There often biased views can import the reality of market condition, so watch for consistent trends.
If for example the media abounds with ‘Buyers market’ articles and nauseum that is usually 2 weeks after it has began(time lag) OR it will fuel the market which hasn?t yet settled in so DO PAY ATTENTION.
Should you wish objection, stuct level response…let’s talk
Noel
Category : Blog &Latest News
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